Meet the team...

Anna McCormack

Social Media Consultant, Presenter & Founder of Beacon Social Media

"Anna's ability to call forth and ignite genuine connection on social media is palpable… she walks her talk". - Rebecca Asquith, Emanation Media

Client Testimonial

Anna has been pivotal in taking what was previously a small presence of online social media activity for our company to growing our networks to a global reach of communication. She has supported other team members to develop an easier understanding of navigating the world of social media, and her simplicity has been greatly valued in delivering consistent content for posting that matched perfectly the 'look and feel' of our brand and the core message we wanted to be known for online.

Natalie Benhayon, Director Esoteric Women's Health

Anna's ability to support others to see the value in genuine relationships on social media comes from her embodiment of what she teaches.

There are many social media gurus that will sell hype and endless 'strategy'. Anna will not give you that, simply because these approaches are not sustainable, and quite frankly, very exhausting.

"Too often I see businesses given a 30 page report on how they can improve their social media, jam packed with a load of analytic data that makes no sense to them. What is missing is an emphasis on genuine connections and relationship building on social media that can be very easily built into any marketing plan."

"Yes there are the practical tools that are essential to doing well on social media and I am the first to say know your social media platform and how it works. However, no amount of knowledge can outweigh the value of making your social media activity about people first".


Anna's approach with clients is to support them to develop their authentic expression along with a sustainable rhythm in their online and social media interactions.

Talarah Dooley

Social Media Manager & Visual Developer

Talarah brings a dedication and a vivaciousness to all that she works on and is a delight to have on any business project. The one marketing strategy that Talarah believes in, is that it’s all about the people and the relationships that can be made.

Client Testimonial

Having Talarah as your social media manager will be one of the best decisions for your business. Her openness and responsiveness in communication makes everything effortless. Talarah’s story telling through social media has captured our businesses essence perfectly. You can always rely on her, as the quality of her content is always stunning. Without hesitation I would highly recommend Talarah to any business looking to expand through social media.


- Dianne Hetherington

Live You, Heal You

Talarah has a natural talent for connecting with people, which has expanded through the use of social media. Her lived integrity and care shines through in supporting companies to bring their values to the social world. Her joy of connecting with people flows throughout all the projects she is involved in.

Talarah understands and knows ‘true connection’. Through this foundation, she brings quality content and simplicity to marketing for a business.

“People can tell whether a business has a care for their clients. And unfortunately, it has become common practice within some businesses today to pay for bots to get followers, likes and reposts. I work to support companies in looking at their client base with a view to asking ‘what more can we offer’ or ‘how can we expand what we already have in place’. This changes the whole relationship between a business and their consumers.”

Contact Beacon for information on packages, workshops and 1 on 1 consultations.

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© 2017 Beacon Social Media

Lismore  NSW  2480     Ph: 0434 252 995