Website by Emanation Media & Beacon Social Media

  • Google+ - White Circle
  • Facebook - White Circle
  • Instagram - White Circle

© 2017 Beacon Social Media

Lismore  NSW  2480     Ph: 0434 252 995
  • Home

  • Origins

  • Services

  • Articles

  • Contact

  • More

    The Beacon Social Media Logo

    A Social Media Tool Kit for Genuine Connection in the Public Sector

    November 10, 2019

    It's in the Detail

    October 16, 2019

    No Enticement Needed

    September 25, 2019

    How Does a Woman Lead in Business?

    August 9, 2019

    Marketing and The Push or Pull Factor

    August 3, 2019

    Even Great People Can Lose Sight of the Truth

    May 5, 2019

    Manipulation is Manipulation: Marketing or Otherwise

    April 30, 2019

    Setting Social Goals in 2019

    January 2, 2019

    A Healthy Social Media Presence

    November 27, 2018

    Collaboration in an Age of Competition

    October 10, 2018

    Please reload

    Recent Posts

    It's in the Detail

    October 16, 2019

    Facebook Tips for Business

    June 23, 2018

    A Social Media Tool Kit for Genuine Connection in the Public Sector

    November 10, 2019

    1/10
    Please reload

    Featured Posts

    Growing a Business through Social Media

    June 30, 2018

    |

    Anna McCormack

     

    Whether it be for business or personal use, social media is fast becoming recognised for the marketing opportunities it presents for any size business. Be it a small local trades service, e-commerce site, or large scale company, with the majority of people spending more and more time on their social apps, we cannot ignore the fact that there is a great potential for businesses to embrace.

     

    So what exactly is this potential? What is social media for business all about?

     

    This is a great question and one that can be answered in just a few short paragraphs.

     

    Put simply, social media offers businesses a space to stay connected with their clients and customers. To keep them up to date with the latest happenings and share useful information whilst interacting with and nurturing healthy relationships in their online community. Essentially this is what social media is all about, however there is also the practical elements we need to be on top of.

     

    With the major social platforms such as Facebook, Instagram, Linked In and Twitter, evolving so rapidly, it is important for businesses to keep up to date in order to be on the front foot in building their online presence. This means assigning someone in-house to look after their social media accounts, seeking professional support when needed to ensure they stay on game. The old saying if you don’t use it, you lose it, truly does apply to social media.

     

    Another aspect that is important for businesses is to educate themselves on how the social algorithms work for each of the platforms they are using. This is crucial in order to learn how to best reach their followers online. With the changes to the algorithms now working against business pages, it can be difficult to reach a good percentage of your followers unless your page has very high engagement levels that will naturally place your posts higher in the algorithm rankings.

     

    So how do we achieve those ‘high’ engagement levels you ask?

     

    Good engagement requires consistency. Not only in the amount of time you put into your social media posting, but a consistency in the quality in which your business operates, both online and off. I personally find businesses that have a genuine feel to their sharing on social media, as opposed to those that use the standard push sales tactics, are the ones I tend to engage more with.

     

    Then of course there is ‘realness’. Being real simply means being honest and transparent, and being yourself, and there is nothing more inviting then a business that lives this. Fullstop! It is the most genuine way in which a business can operate.

     

    Lastly, but certainly not least, it doesn’t hurt for businesses to keep their approach light and playful on social media. Siriously! Have a little fun with it. Social Media doesn’t have to feel like a task or chore, and once this is realised, the skies the limit on what this medium can offer your business in terms of growth and success.  

     

     

    Share on Facebook
    Share on Twitter
    Please reload

    Follow Us

    Facebook

    Marketing

    Social Media

    Women In Business

    Women in Leadership

    business

    collaboration

    digital marketing

    grow your reach on social media

    marketing

    publicsector

    social media

    Please reload

    Search By Tags

    November 2019 (1)

    October 2019 (1)

    September 2019 (1)

    August 2019 (2)

    May 2019 (1)

    April 2019 (1)

    January 2019 (1)

    November 2018 (1)

    October 2018 (1)

    September 2018 (1)