It seems like a common sense equation - People first.
And yet it is not the current trend in marketing and business today. Why?
In business, everyone is out to succeed. And why not, it is natural to want to do well at something or to do something well. But does the drive to do well cause us to miss the most important part - the people? And to what extent is this playing out in our online communities?
It is true to say that the marketing industry as it stands today is focused primarily on one thing - conversions, or more simply put - a sale. The C word is the so-called ultimate for any business and ask any business owner, big or small, and they will agree that without 'conversions', they would not exist. This is true.
The unfortunate thing that happens when we get caught up in our conversion rate or how to get more conversions is that the people factor often gets lost, and many of us experience this in our every day dealings. Be it the pushy in store sales person who goes along with you to close the deal, or a social newsfeed full of adverts set up to hook you in....and believe me when you study marketing, this is what you are taught - how to catch the fish, and nets full of them at that.
These are just two examples of the many that could be here listed.
In business, its easy to get caught up in the 'success game' and lose sight of the bigger picture. This can stem from either a fear of not meeting the businesses financial needs, or from an incessant drive for more, more commonly referred to as greed.
Shifting the focus towards people is not only rewarding in itself, but it also makes the process of marketing so much easier. Marketing on Social Media becomes simply about sharing. Sharing the business, its goals, it's philosophy, services and products. No push, no demand, no fear, no targets, just simply sharing within the parameters that the social platforms offer.
This is social media marketing at it best...and a whole lot of fun too.